我的眼睛看世界

2013年04月11日

怪不得有人说中国落后美国30年

Filed under: 故事 — gcd0318 @ 00:34

20世纪80年代,Johnson & Johnson的止疼药Tylenol被掺入氰化物并导致人死亡,但是董事会某些成员和和联邦调查局都反对召回,前者的理由是利润和公司形象,后者则是为了防止万圣节期间引起社会恐慌
虽然我还没仔细考证,但是估计此事应该不假,因为之后强生的一系列行为都被写进了教科书,作为危机公关的成功典范
原来洋鬼子80年代就知道维稳了

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2条评论 »

  1. 请问是哪本教科书呢?想去看看嗯!

    条评论 由 抚子 — 2013年04月11日 @ 01:15

    • 此事非常著名,搜索“Johnson & Johnson Tylenol”结果非常多,这是UFL的案例教学:http://iml.jou.ufl.edu/projects/fall02/susi/tylenol.htm
      以下则来自:http://features.blogs.fortune.cnn.com/2012/10/07/the-fight-to-save-tylenol-james-burke/
      On Monday he went to Washington to meet with the FBI and the Food and Drug Administration. Burke had begun to advocate a recall of all Extra-Strength Tylenol capsules but — in a surprising role reversal — both the FBI and the FDA counseled him against recalling the drug precipitously. “The FBI didn’t want us to do it,” explains Burke, “because it would say to whomever did this, ‘Hey, I’m winning, I can bring a major corporation to its knees.’ And the FDA argued it might cause more public anxiety than it would relieve.”

      条评论 由 gcd0318 — 2013年04月11日 @ 14:54


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